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GoHighLevel and Zillow have no native, direct integration. But you can connect them in about 10 minutes using a middleware tool like Make (for email parsing) or API Nation (built specifically for real estate). This guide walks through both paths, with full detail on the Make route and a shorter setup overview for API Nation. It also covers syncing Zillow Premier Agent leads into GHL workflows and embedding your Zillow reviews on GHL-built websites.
The math: Time to set up: ~10-15 min (if your Zillow email format matches our examples) | Tasks automated: lead capture + initial follow-up | Weekly time reclaimed: ~2-4 hours depending on lead volume
You’re paying thousands per month for Zillow Premier Agent leads. The notification email hits your inbox at 2:14 PM while you’re at a showing. By the time you sit down at 5:30, open the email, copy the phone number, and paste it into your CRM, three hours have evaporated. That lead already talked to two other agents who responded faster.
Speed-to-lead is the single biggest predictor of conversion in real estate. The faster you respond, the more likely you are to win the client. And the fears that come with automating this? Totally valid. Will connecting these systems require a developer or some expensive custom build? No. Will a bot text your leads something embarrassing at 3 AM? Not if you write the templates. Will you violate TCPA or CAN-SPAM rules? Only if you skip the compliance steps (covered below). Will you break your existing setup? The webhook approach sits alongside your current workflow without touching it.
Here is exactly how to connect Zillow to GoHighLevel for both lead syncing and review display, step by step.
The Direct Answer: Yes, But You Need a Middleman
Bottom line: GoHighLevel and Zillow don’t talk directly, but a free or low-cost connector tool bridges the gap in minutes.
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Take the Quiz →GoHighLevel is a CRM (customer relationship management platform) that handles your pipeline, texts, emails, and funnels. Zillow is a lead marketplace. They were never designed to plug into each other natively.
When real estate agents search “does GoHighLevel integrate with Zillow,” they typically want one of two things:
- Lead syncing — automatically pulling Zillow Premier Agent leads into GHL so workflows fire instantly
- Review display — showing Zillow client reviews on a GHL-built landing page or website
These are completely different problems with different solutions. The sections below tackle each one separately.
Goal 1: Syncing Zillow Leads to GoHighLevel Automations
Bottom line: Email parsing through Make.com is the most cost-effective path for most solo agents.
Zillow doesn’t offer an open API (application programming interface, meaning a direct data pipeline) for standard Premier Agent users. You can’t just plug in a key and pull leads. So you need a workaround.
Two options exist:
Option A: API Nation (Pre-Built Real Estate Connector)
API Nation maintains a pre-built Zillow-to-GHL integration designed specifically for real estate CRMs. The upside: minimal setup. The limitation: it carries a monthly subscription (check API Nation’s pricing page for current rates, as tiers vary by lead volume), and you’re dependent on a niche vendor staying current with both platforms. If API Nation ever discontinues their Zillow connector, your workflow breaks.
Here’s how to set it up:
- Create an API Nation account at apination.com and select the Zillow-to-GoHighLevel connector from their integration library.
- Authenticate your Zillow source. API Nation typically connects through your Zillow Premier Agent email notifications or, if available, your Zillow Tech Connect credentials. Follow their on-screen prompts to grant access.
- Authenticate GoHighLevel. You’ll enter your GHL API key so API Nation can push contacts into your CRM. In GHL, look under Settings for an “API” or “API Keys” section. The exact location varies depending on whether you’re on an Agency account or a Sub-account, and GHL occasionally moves menu items. If you can’t find it, search “API” in the Settings search bar.
- Map your fields. Match Zillow’s lead data (name, phone, email, property of interest) to the corresponding GHL contact fields. Add a tag like “zillow-apination” so you can identify the source inside GHL.
- Run a test. Trigger a sample lead (have a friend inquire on one of your listings) and confirm the contact appears in GHL with all fields populated correctly.
- Monitor weekly. API Nation’s dashboard shows sync status and errors. If Zillow changes their email format or API Nation updates their connector, you may need to re-map fields. Check the dashboard at least once a week for the first month.
When to pick API Nation over Make: If you want a plug-and-play setup, don’t want to touch email parsing, and are comfortable with the ongoing subscription. If you prefer a free or near-free option with more control, use Option B below.
This is the route most solo agents should start with. Make (affiliate partner) (formerly Integromat) offers a free tier that handles low lead volumes, and the setup gives you full control over how data flows. If your Zillow email format matches the examples below, expect 10-15 minutes. If Zillow has changed their template for your region, budget an extra 10 minutes to adjust the parsing patterns.
Step 1: Create a GHL Inbound Webhook
Time: 3 minutes
Before starting, confirm your GoHighLevel plan includes workflow automations and inbound webhooks.
Inside GHL, navigate to your automations or workflows area and create a new workflow. Set the trigger type to “Inbound Webhook.” GHL will generate a unique URL. Copy it. A webhook is basically a digital intake form: when data arrives at that URL, GHL automatically processes it and kicks off whatever workflow you’ve built. You’ll paste this URL into Make in Step 4.
Pro Tip: Label your webhook something descriptive like “Zillow Lead Intake” so you can find it quickly when you have dozens of workflows running.
Step 2: Connect Your Email to Make
Time: 3 minutes
Log in to Make (formerly Integromat) and create a new scenario. Your first module will be an Email trigger — specifically, “Watch Emails” using your Gmail, Outlook, or whichever inbox receives Zillow lead notifications.
Set a filter so Make only processes emails from Zillow’s notification system. Open your inbox, find a recent Zillow lead notification, and note the exact sender address and subject line pattern. Use those as your filter criteria (for example, filter by sender containing “zillow” and subject containing “New lead” or “inquiry”). This prevents the scenario from firing on every random email.
Quick troubleshooting note: If leads stop flowing, the first thing to check is whether Zillow changed their sender address or email format. Pull up a recent notification and compare it to your filter settings.
Run the scenario once to pull in a sample Zillow lead email. Make will display the email’s HTML body, subject line, and metadata. You’ll need this sample data in the next step.
Step 3: Parse the Lead Data
Time: 2 minutes
Don’t let the word “regex” scare you. A regex pattern is just a search rule that tells Make what to look for in a block of text, like “find any 10-digit number” or “find the text after ‘Name:’.” You don’t need to memorize regex syntax. You just need to copy a few patterns.
Add a Text Parser module (using the “Match Pattern” function) after the email module. Using the sample email you pulled in Step 2, identify where each piece of data appears, then create patterns to extract:
- Contact Name, usually appears in the subject line or first line of the email body
- Phone Number, look for a 10-digit pattern
- Email Address, the lead’s email, not Zillow’s notification address
- Property Address / MLS Link, the listing the lead inquired about
Prefer to skip regex entirely? Use Make’s built-in HTML to Text module first to strip out all the formatting, then use simpler text splitting to isolate each field. Some agents who have access to the Zillow API partner program (available to select brokerages) can skip email parsing altogether, since that outputs structured JSON data (think of JSON as a neatly labeled contact card that software can read instantly).
Plan B if parsing breaks: Zillow occasionally updates their email templates, which can break your regex patterns overnight. If you’d rather not troubleshoot parsing, create a dedicated Gmail label for Zillow notifications and use Make’s “Watch Emails” module with manual field mapping instead of regex. You’ll drag and drop each field from the email body into the HTTP module. It’s slower to set up initially (about 20 minutes), but it’s more resilient to template changes. Alternatively, switch to API Nation (Option A) if you want someone else to maintain the parsing for you.
Step 4: Send the Data to GHL via Webhook
Time: 2 minutes
Add an HTTP module (Make → HTTP → Make a Request) at the end of your scenario. Configure it as follows:
Solopreneurs exploring hubspot alternatives for solopreneurs will find several CRM options that pair well with real estate lead capture workflows.
- URL: Paste the GHL inbound webhook URL from Step 1
- Method: POST
- Body Type: JSON
- JSON fields: Map the parsed fields from Step 3:
first_name
– last_name
– phone
– email
– source → hardcode this as “Zillow”
– tags → add “zillow-lead” for easy segmentation
– Any custom fields you’ve set up in GHL (like property_address)
Click Run Once, and if everything is wired correctly, a new contact should appear in your GHL CRM within seconds.
Step 5: Build the GHL Follow-Up Automation
Time: 2 minutes (or longer if you get creative)
Back in GoHighLevel, complete the workflow that’s triggered by your inbound webhook. Here’s a battle-tested sequence for real estate leads:
- Immediately. Send a personalized SMS: “Hi [FIRST_NAME], thanks for your interest in [PROPERTY_ADDRESS]. I’m [YOUR_NAME], and I’d love to help. When’s a good time to chat?”
- 2 minutes later. Send a follow-up email with property details and your scheduling link
- 10 minutes later. Internal notification to you or your ISA via Slack/email
- 1 hour later. If no reply, send a voicemail drop
- 24 hours later. Add to a longer-term nurture campaign if no engagement
Before you activate this sequence, replace every [BRACKETED] placeholder with your real info. Send yourself a test message first. Nothing tanks credibility faster than a lead receiving “Hi [FIRST_NAME]” from a stranger.
“Will this look unprofessional if a bot texts them?” is a question every agent asks. The answer: only if the message reads like a bot wrote it. Write your templates the way you’d actually text a friend of a friend. Keep it short, specific to the property, and human.
Speed-to-lead matters enormously in real estate. The first agent to respond has a dramatically higher chance of winning the client. Wait an hour, and your odds drop off a cliff. This automation ensures your Zillow leads hear from you in under 60 seconds, even at 2 AM. Compliance note: If your automated sequence includes SMS or calls, you must comply with TCPA (Telephone Consumer Protection Act) rules, which require prior express consent before sending marketing texts. Email sequences must follow CAN-SPAM requirements. Our GoHighLevel review covers compliance settings in more detail.
Goal 2: Pushing GHL Contacts to Zillow CRM (Reverse Sync)
Let’s be honest, this direction is far less common and far less useful. Zillow’s platform is deliberately walled off. They want agents living inside their system, not exporting data out of it.
There is no supported method to push contacts from GoHighLevel back into Zillow’s CRM. Your best bet is to treat GHL as your single source of truth and only use Zillow’s platform for managing your advertising spend and Premier Agent profile.
If you absolutely need data in both places, the manual workaround is exporting a CSV from GHL and importing it into Zillow’s contact manager, but this defeats the purpose of automation and isn’t worth the effort for most teams.
Some agents want their Zillow client reviews visible on a GoHighLevel-built landing page or website. As of mid-2026, we could not find an officially supported Zillow reviews API or embed widget for individual agents. Zillow’s platform does evolve, so check your agent dashboard for any new sharing or embed options. The practical approach for now: manually copy your best Zillow reviews into a GHL testimonial section and link back to your full Zillow profile. Update quarterly when new reviews come in. It takes five minutes and builds credibility on pages you fully control.
Task Zero: Your Next Move
Here’s exactly what to do right now:
- Open GoHighLevel (affiliate partner) and create an inbound webhook workflow (3 minutes)
- Open Make and connect your email inbox where Zillow notifications arrive (3 minutes)
- Build the parsing and webhook modules following the steps above (4-10 minutes depending on your email format)
- Test it by having a friend submit an inquiry on one of your Zillow listings
- Confirm the contact appears in GHL with all fields populated and your follow-up sequence firing
Expected output: Within 15 minutes, you should have a working scenario where a Zillow inquiry triggers a GHL contact creation and an automated SMS/email response. If parsing gives you trouble, switch to the Plan B approach described in Step 3.
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Get Your Free Kit →Frequently Asked Questions
Is there a native one-click integration between Zillow and GoHighLevel?
No. As of 2026, there is no native integration between Zillow and GoHighLevel. You need a middleware tool like Make or API Nation to bridge the two platforms, typically by parsing Zillow’s lead notification emails and sending the data to GHL via webhook (a URL that receives data and triggers an action inside GHL).
Can I use the Zillow API to connect with GoHighLevel directly?
Zillow’s API access is restricted to approved partners and large brokerages through programs like **Zillow Tech Connect** and **Bridge Interactive**. If you have API access, you can skip the email parsing approach entirely and connect structured JSON data (think of it as a pre-labeled digital contact card) directly to GHL’s webhook. That’s a cleaner, more reliable setup. Most individual agents won’t qualify for API access, however. Check with your brokerage to see if they have partner-level access you can piggyback on.
How fast will Zillow leads show up in GoHighLevel after someone inquires?
With a properly configured Make scenario on a paid plan, leads typically appear in GHL within **1-3 minutes** of the Zillow notification email arriving. Free Make plans have longer polling intervals, so expect **5-15 minutes**. The GHL automation (SMS, email, etc.) fires instantly once the webhook data is received.
Does this work with Zillow Flex leads too?
Yes. Zillow Flex leads generally produce the same style of email notifications as Premier Agent leads, though the exact format can vary by account or region. The parsing and webhook process is identical in most cases. Tag Flex leads differently in GHL (e.g., “zillow-flex”) so you can track conversion rates and ROI separately from your paid leads. If you notice missing data, compare a Flex notification email to your parsing patterns and adjust.
Can I get Zillow rental leads into GoHighLevel the same way?
Yes, the same email parsing method works for Zillow rental inquiry notifications. You may need to adjust your regex patterns slightly since rental lead emails can have a different layout than sales lead emails. Create a separate Make scenario for rental leads so you can route them to a different GHL pipeline with its own follow-up sequence.
What if Zillow changes the email format and my leads stop flowing?
This is the biggest maintenance risk with the email parsing approach. If leads suddenly stop appearing in GHL, open your inbox and compare a recent Zillow notification to the filter and regex patterns you set up in Make. Zillow occasionally updates their email templates, which can break your parsing. The fix is usually a 5-minute adjustment to your patterns. API Nation handles these changes on their end, which is one advantage of that route.
Should I use GHL’s LC Phone or my personal number for automated follow-ups?
Using GHL’s built-in LC Phone or Twilio integration is the **recommended** approach. Your automated SMS responses come from a dedicated business number, keeping your personal phone separate. The webhook-triggered workflow handles this automatically. Just configure your SMS action to send from your LC Phone number inside the workflow builder.
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